About

About Us

Meet Tracy Minchin, a seasoned Accountant and Registered BAS agent with over 25 years of experience in finance and rural enterprise, residing in Esperance, Western Australia, with her husband and two sons.

Growing up on a wheat and sheep farm in Salmon Gums instilled in Tracy a passion and understanding of the Primary Production industry and rural business intricacies. Completion of secondary education in Esperance, progressed to a Diploma of Accounting and a Bachelor of Commerce majoring in Accounting and Finance at Murdoch University.

Previously working as a taxation accountant and practice manager at RSM, Tracy identified the need for cost-effective solutions in day-to-day business management. This realization led her to establish "Rural BizAssist" in 2011, positioning it as a dedicated bookkeeping partner emphasizing collaboration with clients and their tax professionals.

Tracy's expertise extends beyond financial operations; she is highly knowledgeable in paperless and digital office efficiencies, holding official certifications as a Xero Silver Champion Certified Adviser, Intuit Quickbooks Certified ProAdvisor, and an Agrimaster Professional Partner. Known across WA as a paperless and productivity guru, Tracy seamlessly integrates her financial expertise with innovative tools like Evernote, OneDrive, Excel, and Google Assistant, enhancing efficiency for the benefit of Rural BizAssist clients. Tracy has successfully taught over 500 farming businesses paperless office techniques.

With registrations as a BAS Agent with the ATO and memberships in the IPA (Institute of Public Accountants) and ICB (Institute of Certified Bookkeepers), Tracy is committed to upholding professional standards and excellence.

Tracy's ultimate goal is to provide the highest levels of value and service to enhance the success of her clients' businesses. She accomplishes this through personalized attention and a forward-thinking approach, aiming to build strong relationships with a select client base. Through referrals and word of mouth, she aims to drive steady business growth. Rural BizAssist is more than a consultancy; it's an innovative resource dedicated to empowering entrepreneurs throughout rural Australia.

Meet Casey Van Der Merwe

Born to expatriate parents farming in Malawi during a transformative period in Southern Africa, Casey Van Der Merwe grew up in Zimbabwe before later making England her home.

Her accounting journey began in the rural seaside town of Kingsbridge, Devon, where she gained hands-on experience in a family-run accounting practice. There, Casey learned the fundamentals of bookkeeping, payroll, company incorporations, and end-of-year returns—skills that built her strong “grass roots” foundation in finance.

With over a decade of experience across industry and practice—including work with UK charities—Casey has handled everything from official invoices and immaculate ledgers to handwritten receipts and scribbled notes. She prides herself on creating effective, cohesive accounting systems tailored to the unique needs of each client, whether managing business accounts or preparing end-of-year returns for sole traders.

After taking what was meant to be a short career break to travel and work abroad, Casey’s adventures led her through Australia’s outback, where she worked harvests, mustered cattle and goats, and cooked for farm crews “in the middle of whoop whoop.” That journey turned into a new chapter—meeting her husband, starting a family, and eventually settling in Hopetoun, where life revolves around family, community, and the great outdoors.

Casey holds a Diploma with the Association of Accounting Technicians (AAT) and has completed seven of the thirteen papers with the Association of Chartered Certified Accountants (ACCA). Now, under the mentorship of Tracy, she has joyfully returned to the accounting world and continues to pursue her professional studies with passion and purpose.