Meet Tracy Minchin, a seasoned Accountant and Registered BAS agent with over 25 years of experience in finance and rural enterprise, residing in Esperance, Western Australia, with her husband and two sons.

Growing up on a wheat and sheep farm in Salmon Gums instilled in Tracy a passion and understanding of the Primary Production industry and rural business intricacies. Completion of secondary education in Esperance, progressed to a Diploma of Accounting and a Bachelor of Commerce majoring in Accounting and Finance at Murdoch University.

Previously working as a taxation accountant and practice manager at RSM, Tracy identified the need for cost-effective solutions in day-to-day business management. This realization led her to establish "Rural BizAssist" in 2011, positioning it as a dedicated bookkeeping partner emphasizing collaboration with clients and their tax professionals.

Tracy's expertise extends beyond financial operations; she is highly knowledgeable in paperless and digital office efficiencies, holding official certifications as a Xero Silver Champion Certified Adviser, Intuit Quickbooks Certified ProAdvisor, and an Agrimaster Professional Partner. Known across WA as a paperless and productivity guru, Tracy seamlessly integrates her financial expertise with innovative tools like Evernote, OneDrive, Excel, and Google Assistant, enhancing efficiency for the benefit of Rural BizAssist clients. Tracy has successfully taught over 500 farming businesses paperless office techniques.

With registrations as a BAS Agent with the ATO and memberships in the IPA (Institute of Public Accountants) and ICB (Institute of Certified Bookkeepers), Tracy is committed to upholding professional standards and excellence.

Tracy's ultimate goal is to provide the highest levels of value and service to enhance the success of her clients' businesses. She accomplishes this through personalized attention and a forward-thinking approach, aiming to build strong relationships with a select client base. Through referrals and word of mouth, she aims to drive steady business growth. Rural BizAssist is more than a consultancy; it's an innovative resource dedicated to empowering entrepreneurs throughout rural Australia.